Tips for Using Interactive Games on Your Stand

Events and trade shows offer a prime opportunity to showcase your brand, connect with potential clients, and generate valuable leads. But with so many exhibitors competing for attention, how do you stand out? One powerful strategy is incorporating interactive games into your event stand. Here’s why it’s beneficial and how to make the most of it.

1. Simple Yet Fun

Your game should be easy to understand and play, catering to all skill levels. Make sure first-time players can quickly grasp the rules and enjoy the experience. To keep things interesting, consider adding levels that gradually increase in difficulty. This will keep attendees engaged and coming back for more.

2. Personalize Your Game

Make your game unique to your brand by adding customized elements such as branded graphics or incorporating your company's products or services into the gameplay. This personalization makes your game more memorable and aligns it with your brand identity.

3. Use Games to Generate Leads

Leverage the game to gather valuable contact information. Incorporate a simple form within the game that asks for attendees' emails and what they’d like to hear about from you. This not only helps in lead generation but also provides insights into their interests, creating warm leads for follow-up.

4. Impressive Stand Setup

Think about how you invite people to play your game. Make your stand inviting and clearly visible with engaging displays, signage, and staff invitations. A well-thought-out setup will draw more attendees to your stand and encourage them to participate.

5. Friendly Competition

Encourage a competitive spirit by creating a leaderboard. This not only makes the game more engaging but also motivates participants to return to your stand to check their ranking and try to improve their scores. Friendly competition can enhance the overall excitement and attract more footfall.

6. Incentivize Participation

Offer prizes to make gameplay more fun and rewarding. Prizes don’t have to be expensive – branded merchandise, discounts, or vouchers can be highly effective. Incentives provide an extra motivation for attendees to participate and engage with your stand.

7. Encourage Social Engagement

Encourage attendees to share their scores and experiences on social media. Adding a share functionality at the end of the game makes it easy for users to post about their experience, increasing your brand’s visibility online and creating a buzz around your stand.

Creating a game for your event doesn’t have to be expensive, but it does need to be fun and engaging. At Superla, we offer a range of solutions to suit all budgets. Whether you’re looking for ready-to-go games or bespoke game design, we can help you create an interactive experience that stands out, engages attendees, and generates valuable leads.